Our regular readers will have noticed that, in addition to using the German language, we have significantly increased the weight in this Edition III. We owe this positive 'side step' to the AUSTRIAN Special, our look at mobility changes in Austria. We look almost enviously at the country where mobility change is being tackled with a mixture of joie de vivre, charm and inventiveness.
Enthusiastic road cyclist and co-founder of the Düsseldorf band Kraftwerk Ralf Hütter sees cycling as a 'dance of man and machine'. In an Insight, we therefore took a closer look at the question of why the major automakers in particular are currently taking up this dance with the two-wheeler. Back in Munich, brand expert Dr. Dennis Vogt explains to us how to build an international mobility brand. According to his own statement, his case study mocci has 'reinvented the bicycle' and has just been accepted for this at the Deutsches Museum in Munich as the bicycle of the future.
If this change is too exhausting and demanding for you these days, you can look forward to a truly extraordinary conversation between Prof. Andreas Herrmann and professional mountaineer Gerlinde Kaltenbrunner. 'Never underestimate the power of your dreams' shows us how we can personally let go and shape our own change in hectic times.
We hope you enjoy our new MOTION Magazine! Available online and in shops 23 May 2023.
