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Lifestyle

Looking Ahead to 2025 and the Future of Mobility

The year 2024 has been a turbulent one, marked by numerous challenges for mobility providers, political leaders, and consumers alike. Looking ahead, the situation is unlikely to improve anytime soon, especially with populist movements around the world pushing to maintain the status quo, often supported by powerful oil and gas interests aiming to preserve their dominance in the mobility sector. As we move into 2025, the path ahead remains uncertain, but there are several key trends in mobility and infrastructure development that will shape the year. These trends, primarily from a European perspective, reflect the ongoing evolution of transportation systems and the shifting dynamics within the mobility industry. Here are my five predictions for how these developments will unfold in the New Year.
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Mobility

GreenMob: One app to move them all?

A quiet shift in urban mobility is taking shape in Europe - one that could make sustainable travel not only smarter but genuinely effortless. For anyone navigating European cities, it’s a familiar story: one app for trams, another for bikes, yet another for scooters or car-sharing. The result? Friction, frustration, and, too often, a retreat to the comfort of private cars. But a new initiative is setting out to change that, not through grand reinvention, but by simply stitching the pieces together. That’s where GreenMob comes in:
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People

The Norwegian Way - 100% Electric!

Over the past years, the mobility world has been an avid follower of the ongoing transformation in Norway. Compared to most countries, Norway is the frontrunner when it comes to embracing electric vehicles. Today, the world's largest EV driver association with 120,000 members is actually based in Norway. Since the beginning of 2025 the Scandinavian country is very close to reaching their EV only goal – expecting a market share between 95 and 100 per cent for the whole year – again a global first.
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Urban

Paris Olympics - Urban Revolution for Tomorrow

With the Olympic Games in Paris coming up at the end of July, MOTION Magazine took a deep dive into the key question for all urban centers that are brave enough to host a global event like that: What does it take for a host city or region to benefit sustainably from the Olympic Games in terms of infrastructure and from a socio-cultural viewpoint? Two games and cities - "host cities'' - will serve as examples in finding an answer to this question: Munich 1972 and Barcelona 1992. What made these games so special (and particularly sustainable), and where do great opportunities lie for Paris? Here is my attempt at an answer.
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